Information Design / Exercises

3/2/2025 - 28/3/2025 / Week 1 - Week 7

Angel Tan Xin Kei / 0356117

 
Information Design / Bachelor of Design (Hons) in Creative Media 

Information Design / Exercises

---

⋆ ˚｡⋆୨୧˚ Index ˚୨୧⋆｡˚ ⋆

• Instruction
• Lectures
• Exercises 1: Quantifiable Information 
• Exercises 2: L.A.T.C.H Infographic Poster
• Feedback 
• Reflection

---

⋆ ˚｡⋆୨୧˚ Instruction ˚୨୧⋆｡˚ ⋆

Exercise 1: Quantifiable Information (10%) 
- Quantify raw data and visualize information as a photograph
- Visual representation of numerical data that allows for easy interpretation and analysis. 

Instruction:
Gather a set of objects and separate it into category such as color, shape, pattern, and other quantifiable factor.
Example:

1. Box of Lego
2. Jar of button
3. Jar of marble ball
4. Set of colourful rubber strap & more.

In this exercise you're required to quantify our chosen objects and arrange them into a presentable layout or chart. The information must be presented as is, and you need to arrange the objects with relevant indicators written out with pens to help you to visualize the quantity and data. The examples of objects that can be use are buttons, coins, lego pieces, M&Ms, and more.

Exercises 2: L.A.T.C.H Infographic Poster(10%) 

Instruction: 

1. Organize a group of information into a visual poster that combines and utilizes the LATCH principles (Minimum 4). 

2. You are required to use the digital photo editing/illustration software available to assemble the information into a LATCH infographic poster. 

3. You are allowed to reuse back the images but you have to create the rest of visuals to complete the poster. 

Requirements: 

1. Size resolution: 1240 × 1750 pixels or 2048 × 2048 pixels. 

2. Progress and submission link on E-Portfolio. 

Submissions: 

1. Final poster attached to this submission. 

2. E-Portfolio link attached to this submission.

---

⋆ ˚｡⋆୨୧˚ Lectures ˚୨୧⋆｡˚ ⋆

Week 1 : Type of Infographic

Infographics are highly effective when it comes to increasing engagement and capturing your audience’s attention. An infographic is a powerful way of communicating ideas in a visual form. 

Different types of infographics are used in design and marketing to present information in a simple and visually appealing way. They can be a useful alternative to standard text-based content.

1. List infographics 
2. Statistical infographics 
3. How-to infographics 
4. Timeline infographics 
5. Comparison infographics 
6. Map and location infographics 
7. Flowchart infographics 
8. Process description infographics

Creative Process Work

Week 2 L.A.T.C.H Theory

Effectively organizing information remains one of the biggest challenges for UX designers. Even with experience across multiple projects and industries, we often find ourselves questioning, “Does this structure truly make sense?” or “Am I applying the right organizational principles?” whenever we begin organizing or restructuring content for a new website.

1. Location
2. Alphabet
3. Time
4. Category
5. Hierarchy

---

⋆ ˚｡⋆୨୧˚ Exercises 1: Quantifiable Information˚୨୧⋆｡˚ ⋆

Exercise 1: Quantifiable Information 

For this exercise, we were tasked with quantifying our selected items and organizing them into a visually appealing layout or chart. I chose to work with colorful rubber bands.

DATA --> SORTED --> ARRANGED --> VISUALLY PRESENTED --> EXPLAINED WITH A STORY

Fig 1.1  A bunch of Colourful Rubber ( Data )

Then, I sorted it according to the respective colour and to observe the amount of each colour rubber band.

Fig 2.1 Lines of Rubber Band ( Sorted )

I tried to arrange and organize the categories from the lowest to the highest amount and experimented with different patterns. 

Fig 3.1 Progression of Pattern ( Arranged )

Fig 3.2 Progression of Pattern ( Arranged )

Fig 3.3 Progression of Pattern ( Arranged )

Fig 3.4 Progression of Pattern ( Arranged )

Following that, Mr. Shamsul suggested incorporating more than two pieces of information to make the story chart more informative and easier to understand. In response, I added two categories: one representing the least to the highest quantity and another using a color gradient from cool-toned (lower hue) to warm-toned (higher hue) rubber bands.

Fig 4.1 Sorted Rubber Band

Fig 4.2 Progression of Pattern ( Arranged )

Final Attempt of Quantifiable Information

Number of the least to the highest quantity

Color Gradient from cool-toned (lower hue) to warm-toned (higher hue) 

Fig 5.1 Final Poster

---

⋆ ˚｡⋆୨୧˚ Exercises 2: L.A.T.C.H Infographic Poster˚୨୧⋆｡˚ ⋆

A. Topic Selection

For my LATCH infographic poster, I chose coffee as my topic because I am a coffee lover and enjoy exploring its history, types, and culture. To create a well-structured and informative design, I applied the LATCH principles—chosen four out of five and organizing the information by  Location,Time. Category, Hierarchy. 

I gathered key details about coffee’s origins, brewing methods, and caffeine levels, ensuring the content was both engaging and educational. I compiled all the research in document below:

Fig 6.1Coffee L.A.T.C.H Info

B. Visual Reference

My goal was to illustrate an introduction to coffee in a visually appealing yet minimalist style, using warm brown tones and an organic flow layout to reflect the comforting and rich essence of coffee.To develop my design, I searched for visual references to gain ideation for my sketches and illustrations. This helped me refine my concept and create an organized yet visually appealing layout.

Fig 6.2 Coffee Infographic References

C. Ideation Sketch

I then illustrated some draft layouts, experimenting with composition, typography, and organic flow, to ensure the final design effectively conveys an introduction to coffee in a minimalist and elegant style.

Fig 7.1 Sketch #1

Fig 7.2 Sketch #2

Fig 7.3 Sketch #3

Mr. Shamsul commented that Sketch 1 and 3 are quite interesting and intuitive but suggested combining the layouts by placing the filtration coffee in the center instead of the map to better emphasize coffee as the main theme of the poster. 

D. Digitisation

After taking his feedback into account, I made slight adjustments to the layout and used Illustrator to illustrate the background, then added text to enhance the overall design.

Fig 8.1 Background Illustrating in AI

Fig.8.2 Attempt of Poster

Mr. Shamsul highlighted the importance of typography selection in shaping the poster’s style. Since coffee is targeted at an adult audience, he advised me of using a refined italic or formal business typeface instead of a playful one to create a more sophisticated and professional appearance.

E. Final L.A.T.C.H Infographic Poster

Fig 9.1 Final L.A.T.C.H Infographic Poster

---

⋆ ˚｡⋆୨୧˚ Feedback ˚୨୧⋆｡˚ ⋆

Week 1 

Mr. Shamsul's feedback about adding more information makes sense so it helps viewers understand the data better. By incorporating both quantity and color (from cool to warm tones) can create a more intuitive visual hierarchy.

Week 2

Mr. Shamsul noted that Sketch 1 and 2 are quite intuitive but suggested combining the layouts by placing the filtration coffee in the center instead of the map. This adjustment would better emphasize coffee as the main theme of the poster.

Week 3

Mr. Shamsul emphasized that typography selection is crucial for the poster, as it helps convey its overall style. Since coffee is primarily associated with adults, he recommended using an elegant italic typeface or a formal business font rather than a playful one to maintain a more sophisticated and professional look.

---

⋆ ˚｡⋆୨୧˚ Reflection ˚୨୧⋆｡˚ ⋆

Through these exercises 1, I was organizing and presenting data in a way that effectively communicates a story. In Exercise 1, I initially structured the categories based on quantity, experimenting with different patterns to determine the most suitable representation. However, after receiving feedback from Mr. Shamsul, I realized that adding more contextual information would enhance both clarity and engagement. By incorporating numerical order and a color gradient from cool to warm tones, I was able to create a more intuitive and visually appealing chart.

In Exercise 2, where I developed the coffee infographic poster with applied the LATCH principles to structure the information effectively. As a coffee enthusiast, I enjoyed researching and illustrating an introduction to coffee. To refine my design, I gathered visual references and created multiple sketches and draft layouts. Mr. Shamsul provided valuable feedback on layout and typography, emphasizing the need to highlight filtration coffee in the center and use elegant or formal typefaces to suit the theme. Based on his advice, I adjusted the composition, illustrated the background in Illustrator, and carefully selected fonts to enhance the poster’s overall aesthetic.

This project reinforced the importance of iterative design and constructive feedback in improving my work. By continuously refining my approach to data visualization and layout design, I was able to create a more cohesive and engaging final product. Moving forward, I will apply these learnings to future projects, ensuring my designs are both visually compelling and effectively structured for clear communication.

---

⋆ ˚｡⋆୨୧˚ Quick Links ˚୨୧⋆｡˚ ⋆

Information Design / Exercises

Information Design / Project 1: Animated Infographic Poster

Information Design/ FLIP Presentation

Information Design/ Final Project

---