Major Project 1
3/2/2025 - 28/3/2025 / Week 1 - Week 7
Angel Tan Xin Kei / 0356117
Major Project 1 / Bachelor of Design (Hons) in Creative Media
⋆ ˚｡⋆୨୧˚ Index ˚୨୧⋆｡˚ ⋆
- Instruction
- Task 1: Proposal Development
- Task 2: Design Preposition
- Task 3: Concept Presentation
- Feedback
- Reflection
⋆ ˚｡⋆୨୧˚ Instruction ˚୨୧⋆｡˚ ⋆
Task 1 / Proposal Development
Instructions:
- You are to work as groups in presenting an innovative concept that introduces unique social, cultural and/or economic value to the intended target audience within your chosen field of specialization.
- You are to conduct research on current technology and design trends that influences and benchmarks your area of specialization.
- Case studies with analysis reports on product/service functionality and effectiveness, technical innovations and challenges, aesthetics and design appreciation are required to support your new project proposal.
Submission:
- You can submit your Presentation Slide (Progressive work up to Week 3). Please refer to the Task 3 submission deliverables.
- Individual Presentation Slide that summarize your project work and deliverables, including Figjam or Miro board (up to Task 3)
- Name your Presentation slide as 'Name_GroupName_No.Supervisor'. For example, LiaoXiaoNing_MakanBuddy_DrWongCY
Task 2 / Design Proposition
Instructions:
- Continue on developing user insights and data from user interview
- Develop User Personas based on user research data
- Develop User Journey Map
- Group Presentation Slide that summarizes your group project work and deliverables, including Figjam or Miro board (up to Task 2).
- Format for submission: (i) Presentation Slide (including links for all your raw data, material, Figjam board etc); (ii) PDF file (up to Task 2).
- Only Project Leader needs to submit on behalf of your group. Please remember in your slide mentions ALL the project members' names, and student ID, and Supervisor's name.
Task 3 / Concept Presentation
[Group Work]
- Brainstorm ideations using storyboarding, sketches etc.
- Design inspiration from other design resources/websites for ideations
- Develop Information Architecture (i.e. Card Sorting Method) for your proposed solution
- Develop User Flow/Work Flow diagram
- Design Design Guideline (colour scheme, typography, UI component etc) that is related to the project topic and targeted user personas
[Individual Work]
- Initial Lo-fi prototype (sketches or wireframe)
- Your presentation slide (which contains all members' ePortfolio links, Figjam/Miro board link, Figma (if any), document (if any) etc.
- PDF format
-
Only Group Leader need to submit. Please name the file as
'Groupxx_GroupName/ProjectName'.
⋆ ˚｡⋆୨୧˚ Task 1: Proposal Development˚୨୧⋆｡˚ ⋆
Ideation:
In the first week, we compiled all our ideas into a document and
finalized our topic selection in Figma. We were particularly
interested in two ideas: Unilife andDifficult in Finding Pet Care centre and Veterinarian. However, we realized that many pet care apps already exist.
Instead of discarding the idea entirely, we decided to retain
the concept and problem statement but shift to a different
topic.
Ultimately, we came up with our project titled: Little Care.
Problem Statement:
New and busy parents often struggle to find reliable support and
trusted resources for childcare. The lack of a centralized
platform makes it difficult to find verified babysitters,
last-minute childcare, and kid-friendly places. Safety concerns
arise as many childcare providers lack proper credentials or
background verification. Additionally, new parents frequently
feel overwhelmed and uncertain when facing challenges with their
newborns, yet finding direct guidance from experienced parents
is not always easy. Without a reliable support system, parents
experience unnecessary stress, limited options, and difficulty
balancing their personal and professional lives.
Fig 1.1 Ideation Document (5.02.2025 -Week 1)
Fig 1.2 Figma ideas (5.02.2025 -Week 1)
The aim of this app is to create a safe, convenient, and reliable platform that helps parents find trusted childcare, access parenting support, and discover kid-friendly places easily. It reduces the stress of managing childcare by offering verified babysitter connections, community support, and smart features for hassle-free planning.
Objectives:
- This app helps parents find trusted babysitters quickly, including last-minute and emergency childcare options with real-time tracking. It ensures safety by allowing parents to choose babysitters with verified profiles, background checks, and ratings from other parents. First-time and single parents can also get support through a parenting community where they can share advice, ask questions, and find emotional support.
- Parents can easily connect with verified babysitters and childcare providers using a secure booking system with direct payments. The app also helps families discover kid-friendly places like restaurants and play centers, offering reviews, discounts, and recommendations. Expecting parents can get help from experienced mentors, attend live Q&A sessions, and access helpful parenting guides to prepare for childcare challenges.
- To make things even easier, smart features like AI recommendations, automatic scheduling, and reminders help parents manage their childcare needs with less stress.
Target Audience
- Primary Audience: New parents, busy working parents, and single parents.
- Secondary Audience: Expecting parents, relatives, babysitters, and kid-friendly businesses.
Fig 1.3 Little care target audience (12.02.2025 -Week
2)
How Might We
Here is the "How Might We" (HMW) statement for Little Care
- The purple box contains the HMW questions tailored to each target audience.
- The blue box outlines the solutions and what users can expect in the future.
Fig 1.4 How Might We (12.02.2025 -Week 2)
User persona
We have created three user personas as references for our
interviews.
These personas include:
- A single mother of one kid aged 7.
- A father of two, aged 5-year-old daughter and a 3-year-old,.
- A mother with a newborn baby.
These personas serve as a guide to help us understand our target
users better and structure our interview questions accordingly.
Fig 1.5 3 User Persona (12.02.2025 -Week 2)
Interview Questions:
In Week 3, we finalized our interview questions and had them reviewed by our supervisor. After receiving approval to proceed, we began finding interviewees and collecting responses. Once all the data was gathered, we analyzed the results using diagrams for better visualization and insights.
Fig 1.6 Interview Questions (17.02.2025 -Week 3)
After gathering all the interview data, each of us summarized it
into a paragraph and listed it on the Figma board. Next, we
analyzed the data for each category and organized it into a
diagram, making it easier to review and present to our
supervisor.
Fig 1.7 Interview Summary (20.02.2025 -Week
3)
Synthesize user interview data:
- Demographic
Fig 1.8 Demographic result diagram (20.02.2025
-Week 3)
- Goals and Challenges
Fig 1.9 Goals and Challenges result diagram
(20.02.2025 -Week 3)
- Existing Solution & Limitations
Fig 1.10 Existing Solutions and Limitations result
diagram (20.02.2025 -Week 3)
- Ideal Solution
Fig 1.11 Ideal Solution result diagram (20.02.2025
-Week 3)
Affinity Diagram:
Fig 1.12 Affinity Diagram (20.02.2025 -Week
3)
User Journey Map:
Fig 1.13 User Patterns (20.02.2025 -Week 3)
Final Submission (TASK 1)
Fig 1.14 Final Presentation Slides (20.02.2025 -Week
3)
⋆ ˚｡⋆୨୧˚ Task 2: Design Preposition˚୨୧⋆｡˚
⋆
Finalized User Persona:
After consulting with our supervisor, we realized that we
shouldn't focus solely on parents as our target audience.
Instead, we should also consider the perspectives of
babysitters and kid-friendly businesses, as they can use our
app to connect with potential customers. Expanding our target
audience ensures a more inclusive and valuable platform for
all users.
- Mother
- Single Mother
- Pregnant Mother
- Babysitter
- Owner of a Children’s Play Centre
Fig 2.1 User Persona (27.02.2025 -Week 4)
Finalized User Journey Map:
New User Journey Map-
Fig 2.2 New User Journey Map (04.03.2025 -Week 5)
⋆ ˚｡⋆୨୧˚ Task 3: Concept Presentation˚୨୧⋆｡˚
⋆
1.Information Architecture
The method we used for card sorting is the hybrid method, which
combines elements of both open and closed card sorting. In this
approach, participants are provided with predefined categories
while also having the flexibility to create new ones if needed.
This method helps balance structure with user input, ensuring
that the categorization aligns with both user expectations and
business objectives.
Before conducting card sorting with participants, we first had an internal discussion to refine and categorize features into different groups. These features were determined based on insights from our interview results, user personas, and user journey map.
A= Closed Card Sorting B= Open Card Sorting- Find a Babysitter
- Emergency Babysitter
- Backup Babysitter Matching
- Reviews & Ratings
- Preferred Babysitters List
- Baby Sitters Live Updates
- Verification & Background Checks
(A) Safety & Trust Features
- Verified Babysitter Profiles
- Emergency Contact
- Push to talk Button (Buz)
- Live Location
(A) Parenting Resource and Knowledge
- Parenting Knowledge Hub
- Live Workshops
- Child Development Tips
- Time Management Tips
- Budgeting & Financial Planning for Childcare
- Parents Stress-relief Guides
- Expert Advice
- Baby Development Milestones
- Emergency Tips
(A) Kid-Friendly Places & Activities
- Map of certified kid-friendly places
- Exclusive discounts & rewards for parents
- Baby Care Rooms (Nursing Rooms, Diaper Changing Stations)
- Kid-Friendly Parks & Play Areas
- Virtual Tours
- Baby Shop
(A) Community (Social Support)
- Parent Meetups & Events
- Expert Q&A Forum
- Direct Messagings
- Parents’ Forum
- Local Parent Groups
- Single Parents’ Community
- Parenting Marketplace
(B) Profile
- Favorite Babysitters
- Favorite Location
- Child Profiles
- Order / Booking History
- My History
- Notifications
- Family Profiles
- Personal Details
(B) Settings
- Notification Preferences
- Privacy & Security Settings
- Family Calendar Integration (Sync Calender)
- Manage Passwords
- FAQs
- Customer Service Contact
- Referral & Rewards Program
(B) Booking
- Cancellation & Refund Policy
- Booking Reminders & Alert
- Exclusive discounts & rewards for parents
- Babysitters Subscription (Monthly/ Year)
- Payment Method
- Biometrical Payment (Face ID / Fingerprint)
Result:
Fig 3.1 Standardisation Chart (9.3.2025 -Week 6)
2. Site Map
After collecting the results and analyzing the data, we created
a site map to visualize the structure and organization of the
content. This helped us ensure a clear and user-friendly
navigation flow based on the insights gathered from the card
sorting results.
Fig 3.2 Site Map (9.3.2025 -Week 6)
3. User Flow
After finalizing the site map, we proceeded to create the user
flow to map out the steps a user takes to complete key
tasks. This helped us understand the user's journey, identify
potential pain points, and refine the navigation for a smoother
experience.
Fig 3.3 User flow (9.3.2025 -Week 6)
4. Design Inspiration
Fig 3.4 Design guide inspiration (9.3.2025 -Week 6)
5. Design Guidline
1. Color Palette
Fig 3.5 Pastel Color Palette (12.3.2025 -Week 7)
2.Typography
Fig 3.8 Inspiration (12.3.2025 -Week 7)
.png)
Fig 3.9 Character Sketch (12.3.2025 -Week 7)
6. Wireframes
Figma link:
Lo-Fi Wireframe
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Fig 4.1 Overall Wireframe (12.3.2025 -Week 7)
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| Fig 4.2 Overall Wireframe (20.3.2025 -Week 7) |
Final Submission
FEEDBACK
The problem you've presented isn't substantial enough for a
major project. Try conducting deeper research to identify a
more significant issue to solve.
You can proceed by combining the three ideas—parking and study place finder, internship finder, and events information—into a single solution. However, you will need to develop a clear problem statement that defines the core issue your app aims to address.
You can proceed by combining the three ideas—parking and study place finder, internship finder, and events information—into a single solution. However, you will need to develop a clear problem statement that defines the core issue your app aims to address.
Week 2
Good. Just need to include more details of the target audience.
Good. Just need to include more details of the target audience.
Week 3
You have done a deep research and valued the interview results
as you have come out with a solution, that’s good.
Week 5
Create another user persona from the parent side as there
is more than one perspective from the interview sites.
Week 8 - Presentation
- Indicate how users can identify verified babysitters (e.g., badge, tick, or certification label).
- Create another user persona from the babysitter’s or kid-friendly business’s perspective to understand their needs and challenges.
- Modify the wireframe to clearly label specific content areas (e.g., "Add Image" icon, profile boxes, rating section) for better clarity.
REFLECTIONS
Designing the low-fidelity wireframe for the baby app was a challenging yet insightful process. The main focus was to create a user-friendly structure that prioritizes essential features like safety, babysitter booking, parenting resources, and community support. One of the key challenges was organizing these features within a five-tab navigation bar while ensuring easy access to important functions. To solve this, I carefully structured the app with Home, Safety, Babysitters, Community, and Profile, placing Booking History under the Babysitters tab and integrating Family-Friendly Places into Home or Community.
This process emphasized the importance of hierarchy and prioritization in UX design. Since parents using the app may be busy and stressed, the wireframe needed to be clear, simple, and easy to navigate. I ensured key safety features like the SOS button and emergency contacts were placed in a dedicated tab for quick access, while the Community tab provided a space for parents to connect and share advice. The challenge was making trade-offs—keeping the interface uncluttered while still providing all necessary features in logical locations.
Through this task, I gained a deeper understanding of balancing functionality with simplicity in app design. Prioritizing user needs and accessibility helped shape a more intuitive layout. Moving forward, I plan to refine the wireframe based on feedback, develop a high-fidelity prototype, and ensure the final design remains seamless and stress-free for parents. This experience reinforced the importance of user-centered design in creating effective and practical digital solutions.
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