Intercultural Design Project 3 : Final Project



Week 6 - Week 7 // 4.3.2024 - 29.3.2024
0356117 // Angel Tan Xin Kei
Intercultural Design // Bachelor of Design in Creative Media
Final Project

Index

Instruction

Portfolio

Final Project
Week 6
Project Progression
We have come out with a rationale and colour scheme before we started to do our mock-up.Originally, people first impression on yokai are intimidating and scary thus we want to alternate to a cute and minimalist style of bento box.

1// Digitisation
After discussion, we decided to name it "Yo Bento" .This Yo Bento box cover features six iconic yokai in a cute "kawaii" style, symbolizing mystery and depth in Japanese folklore. The hexagonal shape mirrors their positions and draws from traditional patterns. Inside, partitions shaped like three yokai separate dishes, embodying Japanese values of balance and beauty. A central hole enhances both functionality and aesthetics. To heighten surprise and emphasize yokai symbolism, the lid showcases illustrations of these mythical creatures, starting with a kappa. Overall, the design embodies intricate kawaii style of "yokai".

The Front Cover and Side Perspective of Bento Box 

The Interior of Bento Box 

The Interior of Cover Lid 


After conducting research, we gained valuable insights that reasons behind Japanese Bento Box:
Black: elegance, simplicity, and formality. 
Red: often associated with happiness, good fortune, and celebration in Japanese culture. Opting for a red bento box might convey a festive or auspicious sentiment.

Light Colors: Pastel Green and Yellow shades, can make it easier to spot stains or leftover food, promoting cleanliness and hygiene. 

Therefore, we put exterior color scheme of black and red whereas interior of green and yellow kappa enhance appealing impact and cultural resonance.


2// Box Expanded View
After conceptualizing the design, our next step involved measuring the dimensions of the bento box cover, both its length, width for interior space.




3// Mock-Up
We used paper cards to create mock-ups, allowing us to visualize how the design would fit and function within the bento box. Through careful measurement and prototyping, we laid the groundwork for bringing our creative vision to life with precision and efficiency. 
Interior of Yo Bento

Side View of Yo Bento

4//Final Outcome
After finalizing the design, we proceeded to color the exterior of the bento box with Buncho colors, ensuring a vibrant and visually appealing finish. Next, we printed out our crafted design to paste on the lid, enhancing its aesthetic allure. To capture the essence of our Yo Bento, we book the design studio to photograph Yo Bento and its intricate details, including close-up shots to showcase its beauty.






Physical Consultation
Following the physical presentation on Intercultural Design Lecture, we received valuable feedback from Ms. Anis, who suggested filming a stop-motion video featuring the bento box and its contents. Inspired by her insight, we embarked on this creative endeavor, arranging and capturing each frame to bring Yo Bento to life in a captivating and dynamic manner. This multimedia approach added depth and dimension to our project, further highlighting its innovative design and culinary delights.   
 
Presentation of Yo Bento to Ms Anis

Then, we aimed to create a stop motion video that not only showcased the details of the bento box but also highlighted the delicious food inside through dynamic story telling hence we create a moodpboard stories.

Story Moodboard of our Stop Motion Video


Week 7
Mock-up Idea Presentation



Final Project Online Presentation

Yo Bento Video Presentation

 


Feedback

Week 6
Ms. Anis satisfied with fast progress on the mock-up project and proposed an exciting idea: creating a video showcasing Yo Bento. She recommended incorporating close-up shots to highlight its details and suggested featuring the delicious food inside as well. Inspired by her suggestion, we eagerly embraced the opportunity to make Stop Motion Video.

Week 7
We're delighted to hear that Ms. Anis is satisfied with the video!

Reflection
Experience:
Throughout our collaborative project, our team showcased strong teamwork, dedication, and effective task delegation. From the initial stages of brainstorming sketches to decision of colour scheme to mock-up and the final execution of the video presentation.Each team member played a crucial role in contributing their skills and expertise. We fostered an environment of open communication and mutual respect, allowing for smooth collaboration and the exchange of creative ideas. Making the mock-up of Yo Bento was quite a fruitful learning as discuss on materials, crafting and design it with everyone's idea.

Observation:
Throughout the project, we encountered challenges that tested our problem-solving skills and resourcefulness. One notable challenge was sourcing suitable materials for the bento box and deciding on the color scheme. We observed the significance of color in Japanese culture, particularly the traditional use of black and red for bento boxes. Additionally, we recognized how color tones can influence the appetizing appeal of food, prompting us to carefully consider our choices to enhance the presentation of Yo Bento.  

Findings:
Through our collective efforts and observations, we arrived at several key findings. Firstly, effective teamwork is essential for project success, allowing us to pool our talents and resources to overcome challenges and achieve our goals. Secondly, we gained insight into the cultural significance of color choices, understanding why certain colors, such as black and red, are traditionally used in Japanese bento boxes. Lastly, we discovered the importance of considering color tones in food presentation, recognizing their impact on the overall appeal and enjoyment of the dining experience. These findings will inform our future projects and endeavors, guiding us to create meaningful and culturally resonant designs. 

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