Intercultural Design Project 3 : Final Project
Week 6 - Week 7 // 4.3.2024 - 29.3.2024
0356117 // Angel Tan Xin Kei
Intercultural Design // Bachelor of Design in Creative Media
Final Project
Index
Instruction
Portfolio
Final Project
Week 6
Project Progression
We have come out with a rationale and colour
scheme before we started to do our
mock-up.Originally, people first impression on
yokai are intimidating and scary thus we want
to alternate to a cute and minimalist style of
bento box.
1// Digitisation
After discussion, we decided to name it "Yo
Bento" .This Yo Bento box cover features six
iconic yokai in a cute "kawaii" style,
symbolizing mystery and depth in Japanese
folklore. The hexagonal shape mirrors their
positions and draws from traditional patterns.
Inside, partitions shaped like three yokai
separate dishes, embodying Japanese values of
balance and beauty. A central hole enhances
both functionality and aesthetics. To heighten
surprise and emphasize yokai symbolism, the
lid showcases illustrations of these mythical
creatures, starting with a kappa. Overall, the
design embodies intricate kawaii style of
"yokai".
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The Front Cover and Side Perspective of Bento Box |
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The Interior of Bento Box |
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The Interior of Cover Lid |
After conducting research, we gained valuable insights that reasons behind Japanese Bento Box:
Black: elegance, simplicity, and formality.
Red: often associated with happiness, good fortune, and celebration in Japanese culture. Opting for a red bento box might convey a festive or auspicious sentiment.
Light Colors: Pastel Green and Yellow shades, can make it easier to spot stains or leftover food, promoting cleanliness and hygiene.
Therefore, we put exterior color scheme of black and red whereas interior of green and yellow kappa enhance appealing impact and cultural resonance.
2// Box Expanded View
After conceptualizing the design, our next
step involved measuring the dimensions of the
bento box cover, both its length, width for
interior space.
3// Mock-Up
We used paper cards to create mock-ups,
allowing us to visualize how the design would
fit and function within the bento box. Through
careful measurement and prototyping, we laid
the groundwork for bringing our creative
vision to life with precision and
efficiency.
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Interior of Yo Bento |
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Side View of Yo Bento |
4//Final Outcome
After finalizing the design, we proceeded to
color the exterior of the bento box with
Buncho colors, ensuring a vibrant and visually
appealing finish. Next, we printed out our
crafted design to paste on the lid, enhancing
its aesthetic allure. To capture the essence
of our Yo Bento, we book the design studio to
photograph Yo Bento and its intricate details,
including close-up shots to showcase its
beauty.
Physical Consultation
Following the physical presentation on
Intercultural Design Lecture, we received
valuable feedback from Ms. Anis, who
suggested filming a stop-motion video
featuring the bento box and its contents.
Inspired by her insight, we embarked on this
creative endeavor, arranging and capturing
each frame to bring Yo Bento to life in a
captivating and dynamic manner. This
multimedia approach added depth and
dimension to our project, further
highlighting its innovative design and
culinary delights.
Presentation of Yo Bento to Ms Anis |
Then, we aimed to create a stop motion video that not only showcased the details of the bento box but also highlighted the delicious food inside through dynamic story telling hence we create a moodpboard stories.
Story Moodboard of our Stop Motion Video |
Feedback
Week 6
Ms. Anis satisfied with fast progress on the mock-up project and proposed an exciting idea: creating a video showcasing Yo Bento. She recommended incorporating close-up shots to highlight its details and suggested featuring the delicious food inside as well. Inspired by her suggestion, we eagerly embraced the opportunity to make Stop Motion Video.
Week 7
We're delighted to hear that Ms. Anis is satisfied with the video!
Reflection
Experience:
Throughout our collaborative project, our team showcased strong teamwork, dedication, and effective task delegation. From the initial stages of brainstorming sketches to decision of colour scheme to mock-up and the final execution of the video presentation.Each team member played a crucial role in contributing their skills and expertise. We fostered an environment of open communication and mutual respect, allowing for smooth collaboration and the exchange of creative ideas. Making the mock-up of Yo Bento was quite a fruitful learning as discuss on materials, crafting and design it with everyone's idea.
Observation:
Throughout the project, we encountered challenges that tested our problem-solving skills and resourcefulness. One notable challenge was sourcing suitable materials for the bento box and deciding on the color scheme. We observed the significance of color in Japanese culture, particularly the traditional use of black and red for bento boxes. Additionally, we recognized how color tones can influence the appetizing appeal of food, prompting us to carefully consider our choices to enhance the presentation of Yo Bento.
Findings:
Through our collective efforts and observations, we arrived at several key findings. Firstly, effective teamwork is essential for project success, allowing us to pool our talents and resources to overcome challenges and achieve our goals. Secondly, we gained insight into the cultural significance of color choices, understanding why certain colors, such as black and red, are traditionally used in Japanese bento boxes. Lastly, we discovered the importance of considering color tones in food presentation, recognizing their impact on the overall appeal and enjoyment of the dining experience. These findings will inform our future projects and endeavors, guiding us to create meaningful and culturally resonant designs.
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