Design Principles : TASK 3 - Design
Angel Tan Xin Kei / 0356117
Design Principles GCD60804/ Bachelor of Design (Hons) in Creative Media
TASK 3 - Design
Module Information Booklet
Submissions Requirements:
- Recap of Task 3 Brief
- Visual References
- 3 - 5 Idea Sketches ( digital or manual )
- Final Artwork in A4 size ( jpeg format)
- Rationale in about 150-300 words explaining/defending the decisions made in your design, the meaning/purpose of the design and the design principles that are found in the design
- Feedback from Mr. Zeon
Lectures
All lectures refer to
Task 1
Design
Visual Research:
I have conduct research of embodying UN Sustainable Development Goal 3
(Good Health and Well-being) with vibrant hues, depicting active
lifestyles, serene nature scenes, and medical symbols. As most of the
Health and Well-being poster impose diverse representation and include
empowering quotes, informative infographics, and affirmations. Showcase
community support and a vision for a healthier future, inspiring viewers
to prioritize personal and collective wellness.
Inspiration #1
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| Figure 1.1 Fear of Gluten |
References:
Dore, A. (2019). Fear of Gluten.
Available at:
https://www.antoinedore.com/client-work#/fear-of- gluten/
Inspiration #2
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| Figure 1.2 Blood Donation WHO Poster |
References:
World Health Organization, (2023). World
Blood Donation Day.World Health Organization. Available at:
Inspiration #3
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References:
Pearson, L. (2013). Malaria, It's
Nice That. Available at: https://www.pinterest.com/pin/35888128255664654/
Ideation Sketches:
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Sketch 1. Heart - to - Heart |
After doing research, I discovered that heart diseases is the
top-notch diseases that world-wide faced.My main idea is to position
the heart sits at the core of the artwork, surrounded by an intricate
puzzle( smaller scale of people). Each small piece linked up to the
heart ( continuation) signifies a vital aspect of heart health, from
individual regular exercise to medical check-ups, emergency operations
and blood donations. Diverse medical personnel and individuals engage
in activities promoting cardiac well-being, emphasizing collaboration
and unity in the fight against cardiovascular diseases (CVDs). A
blue/green and red color palette underscores a dynamic composition
draws the viewer's gaze towards the central heart. This artwork mainly
to advocate for preventive care and healthy lifestyle choices. Through
this art, a profound message that I hope to convey is as the puzzle
pieces interlock seamlessly, they reflect the actions necessary to
preserve the beating heart at the center.
- Emphasis: employed to underscore the significance of the heart as the central element.
- Continuation: in terms of puzzles, is utilized to create visual interest and highlight important details of how to lead a healthy lifestyle and efforts of medical personnel to preserve patients' heart
- Scale and Proportion: evidenced by the deliberate enlargement of the heart compared to the surrounding medical personnel, emphasizing its paramount importance within the composition.
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| Sketch 2 Fight against All |
In this artwork, the central concept revolves around the relentless
battle waged by medical personnel against the myriad bacteria and
viruses present in worldwide such as influenza, malaria, Ebola and
etc. The depiction of bacteria on top right in the form of a globe
symbolizes the omnipresence of these microscopic organisms across the
globe, emphasizing the pervasive nature of infectious diseases.
Surrounding this symbolic representation are the courageous figures of
healthcare workers, depicted in various roles and settings,
symbolizing their unwavering dedication and tireless efforts in
combating these threats to public health. Through their collective
expertise, determination, and resilience, these individuals stand as
guardians against the invisible but ever-present menace of pathogens,
striving to safeguard communities and uphold the sanctity of human
health on a global scale.
This sketch integrates three fundamental design principles:
- Hierarchy: The composition is arranged to establish a clear order of importance, guiding the viewer's eye message are positioned prominently, while secondary elements are strategically placed to support and enhance the primary focal points
- Movement: depicted struggle between medical personnel and disease-causing bacteria, creates visual tension and intrigue. The use of contrasting elements, such as bold colors or dramatic lighting, further enhances the overall impact of the composition, captivating the viewer's attention and heightening the emotional resonance of the imagery.
- Emphasis: central focus on medical personnel actively engaging in combat with disease-causing bacteria serves as a powerful visual anchor
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| Sketch 3 |
In this artwork, the primary theme revolves around the exploration of the human circulatory system, where a doctor driving a submarine navigating through the intricate network of blood vessels. The repetition of red blood cells enveloping the submarine reinforces the immersive nature of this journey within the bloodstream.My idea expressed is the doctor serves as a vigilant guardian conducts inspections, ensuring the health and vitality of each red blood cell encountered along the way, monitoring for any anomalies or irregularities that may arise.This portrayal not only highlights the remarkable complexity of the human circulatory system but also underscores the crucial role of medical professionals in safeguarding and the dedication of those committed to its care and well-being.
Indeed the last sketch demonstrates a thoughtful integration of
several design principles:
- Repetition: The consistent depiction of red blood cells throughout blood vessels surrounding the submarine, reinforces the theme of the circulatory system
- Scale and Proportion: The exaggeration of the submarine's size relative to the blood vessels serves effectively captures attention and underscores the significance of the vessel within the composition.
- Negative Space: The strategic use of negative space, particularly the contrast between the red-colored background and the black space surrounding the relatively small submarine
Progressions of artwork:
After discussing with Mr. Zeon, I chose the first artwork because
strong resonance and left a lasting impression after lecturer seen it.
Also, it very related UNSDG highlighting the universal challenges
faced ultimately recognize their role in the puzzle of heart health,
understanding that every action, no matter how small, contributes to
the larger picture of cardiovascular wellness.
My First Attempt on Digitisation on Adobe Illustration was kind of
failed as it doesn't correlated to my sketch as I have added elements
that does not link up with the heart:
My second attempt at outlining the heart has been more
thorough, with added detail and a creative touch. I opted to
include cute eyes to symbolize a healthy heart and made its
shape slightly rounder for added appeal.
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Figure 3.2 Second Attempt on Sketch |
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Figure 3.3 Drawing the Small Pieces of Puzzles |
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| Figure 3.4 Sketching of the surronding elements |
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Additionally, I decided to utilise the images of neurons in the background using the "repeat in grid" and "expand" features. This added texture and complexity, further enhancing the visual appeal of the artwork. |
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| Figure 3.6 Background adjustment |
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Figure 3.7 Background adjustment |
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Figure 3.8 Background adjustment |
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Figure 3.10 Before Intertwine |
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Figure 3.11 After Intertwine |
Following that, I colored the puzzles with shades of pink and outlined
them with red strokes. To create a subtle effect, I adjusted the opacity
to 60 percent, imparting a soft and inviting feel to the overall
composition.
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Figure 3.11 After Intertwine |
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| Figure 3.13 Comparison between Effect and Without Effect |
Adjustment the Artwork with Golden Ratio & Rules of Third :
Design Principles:
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Figure 3.14 Alignment With Rule of Thirds |
Final Artwork:
- Emphasis
- Continuation
- Scale and Proportion
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Figure 4.1 Final Artwork - Heart to Heart |
Figure 4.2 Final Artwork in jpg - Heart to Heart
Figure 4.2 Final Artwork in pdf - Heart to Heart
Rationale:
I named my artwork "Heart-to-Heart" embodies a visual exploration of
Sustainable Development Goal 3 (SDG 3) - Good Health and Well-being,
focusing on combating heart diseases, which rank among the world's top
health challenges.
Central to the piece is the heart, symbolizing the emphasis on
cardiovascular health. This heart serves as a large puzzle, surrounded
by small individuals and medical personnel
(scale and proportion)
diligently engaged in prevention measures and treatment such as
exercising, medical check-up, blood donating and etc.
Continuation is evident as each figure seamlessly connects to
the heart, illustrating the connection of actions towards heart
wellness. The background, adorned in contrast between green, represents vitality and growth with red heart.
Within this backdrop, the neurons symbolizes the nature of human
biology and the importance of our DNA in health endeavors. Through
this artwork, I aim to convey the message that daily life effort is
essential for maintaining a healthy lifestyle. Each figure and element
(small puzzles) plays a vital role in the broader narrative of
cardiovascular health, build up the significance of individual actions
in the pursuit of well-being. (200 words)
Further Reading
Ebook:
Kleon, A. (2012). Steal Like an Artist: 10 Things Nobody Told You About
Being Creative. New York: Workman Publishing Company. Available at:
I did not actually finished this book but there are first few chapters
that I have read through:
1. Steal Like an Artist:
Embrace inspiration from diverse sources, remix ideas, and recognize the
value of influence in creativity. Allow ourselves to be inspired by the
work of others and transform it into something original and unique to you.
2. Don’t Wait Until You Know Who You Are to Get Started:
Start creating now, even if we are uncertain of your identity or
direction. Experimentation leads to self-discovery and growth, and action
precedes clarity. Begin before you feel ready and let your creative
journey unfold organically.
3. Write the Book You Want to Read:
Create content that resonates with you personally and addresses topics
you're passionate about. Your unique perspective adds value to your work,
so focus on producing the content you wish existed and that aligns with
your interests and values.
4. Use Our Hands:
Engage in tactile activities to stimulate creativity and foster a deeper
connection to your craft. Incorporate hands-on work alongside digital
technologies, as the physical act of creating with your hands can lead to
new ideas and insights.Pursue interests outside of main creative endeavor
to fuel inspiration and provide a break from routine. Side projects and
hobbies contribute to a well-rounded creative practice and allow for
exploration and experimentation in different areas.
5.Creativity Is Subtraction:
Simplify and streamline your creative process by eliminating distractions
and unnecessary elements. Focus on the essentials to enhance clarity and
impact, as creativity often thrives in simplicity. By subtracting the
non-essential, we can amplify the essence of work.
Feedback
Week 6
Mr. Zeon commented on my sketches, acknowledging the design principles and
adhering (UNSDGs) quality.In order to enhance the visual clarity, by
converting them to black and white to optimize better composition and
structure. He expressed that overall quite satisfied.
Week 7
As I have alternated certains elements in the artwork and the way my
artwork expressed wasn't in a really detailed presentation, thus Mr. Zeon
commented that he liked my previous sketch more and should have followed
in sense of composition, also lack of progress in blog. I admitted that my
artwork quite perfunctory then I listened to Mr Zeon advice that kind of
redrawn my artwork to how my sketches depicted also added the process and
techniques that I have utilised, then now I am satisfied with it.
Reflection
Experience
Throughout this task, I searched into Pinterest to gather insights from
health posters, aiming to draw inspiration for my artwork. Following
this, I conducted research on prevalent global diseases to further
inform my creative process. Applying fundamental design principles to my
sketches proved pivotal in refining the composition. Reflecting on my
prior learning in Adobe Illustrator, I harnessed digital tools to craft
and enhance my artwork, ensuring precision and aesthetic appeal.
Notably, I revisited the rules of thirds and the golden ratio to
harmonize the elements, achieving a balanced composition.
Observations
Throughout this endeavor, I recognized the important role of design
principles in shaping the effectiveness of visual communication.
Observing the impact of applying these principles firsthand, I gained a
deeper understanding in the art of sketching. In exploring the
intersection of artwork and advocacy, I find that a lot of people trying
to convey messages through art piece. That is why our creations can
serve as potent instruments for promoting UN Sustainable Development
Goal.
Findings
By conveying messages of disease prevention, healthy lifestyles, and
community engagement, artwork fosters awareness and action towards
advancing global health objectives. Moreover, by inspiring individuals
to prioritize their well-being and supporting initiatives that address
healthcare disparities, our artwork becomes a catalyst for positive
change, aligning with the overarching goals of SDG 3. Through creativity
and visual storytelling, we can amplify the message of health equity and
collective responsibility, contributing to a healthier and more
sustainable world.
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